Project STREE aims to build the capacity of CSOs and artisans engaged in traditional handicraft through use of computer-assisted designing and fabrication of handicraft products, use of E-commerce for last-mile marketing, ensuring the digital presence and developing regional, national and international public-private partnership. Women leaders/artisans with exceptional skills and leadership traits will be given the opportunity to participate in national and international forums and Trade Fairs. They will be part of advocacy groups and force at the national level and will advocate for traditional handicrafts and pro-artisans policies at state and national level and policy papers and case stories developed out of the efforts of these CSOs and Artisans would be published and disseminated across the globe including WFTO member network in 70 plus countries.
Fair Trade Forum India, under Project-STREE, facilitates a multi-actor partnership by leveraging on its network and existing collaboration. Institutions such as the Indian Institute of Craft and Design (IICD), National Institute of Fashion Technology (NIFT), National Institute of Design (NID) and M S University will provide design inputs through internships backed by in-house experts.
Collaboration with Ministry of Micro, Small and Medium Enterprises and Ministry of Textiles, along with their state-level directorates, will ensure participation and give opportunities to CSOs and women artisans to participate in national, state and regional trade fairs along with improved access to market and social security schemes like old age pension and artisan credit cards and financial access through Mudra Scheme. Collaboration with the Export Promotion Council for Handicrafts (EPCH) ensures marketing and information facilities to promote, support, protect and increase the export of handicraft for the women artisans.