CONSUMER AWARENESS: Artisan stories, training programs, and environment.
END-TO-END CLUSTER DEVELOPMENT: Creating artisan groups, skills training, marketing, and continuous handholding for all artisan clusters.
REGIONAL HUBS FOR OUTREACH: Regional hubs in Rajasthan, Madhya Pradesh, Orissa, Maharashtra, Andhra Pradesh, Tamil Nadu, Karnataka, and Bihar for extensive outreach to work directly with artisans.
DESIGN INTERVENTION: Dedicated team of designers works on incorporating traditional art forms into utilitarian.
TECH INNOVATIONS AND PLATFORM APPROACH: Depicting artisan’s contribution and profit from a product, provide transparency, traceability, auditability, immutability, and security.
PRODUCT DIVERSIFICATION: Expansion of artisan’s product portfolio, cataloging, and marketing of all products on various platforms.