1. Vision and Mission

• Vision: Uplift and empower global artisans through sustainable growth, economic opportunities, and cultural exchange.
• Mission: Unite global stakeholders—artisans, NGOs, governments, corporations, and consumers—to foster an inclusive, resilient, and innovative ecosystem for artisan-driven growth.

2. Structure and Constituting the Alliance

• Founding Members: Include key artisan organizations, industry experts, social enterprises (like Tisser), NGOs, and government representatives from major countries with strong artisan communities.
• Advisory Board: Form a diverse board consisting of thought leaders in crafts, sustainable fashion, social impact, and economic development.
• Membership Levels:
• Artisan Groups: Direct membership to various artisan clusters globally.
• Corporate Partners: Companies in retail, hospitality, and sustainable products interested in incorporating artisan work into their offerings.
• Government/NGO Partners: Public sector organizations offering support through policies, grants, and capacity-building initiatives.

3. Core Focus Areas 

•  Market Access: Global events, exhibitions, and digital platforms to showcase artisans’ work.
• Skill Development: Workshops, training, and online courses for artisans on digital literacy, design thinking, and new techniques.
• Sustainability: Promote eco-friendly materials, sustainable production methods, and circular economy principles.
• Cultural Exchange: Collaborate with cultural institutions and international bodies to highlight the significance of global artisan crafts.
• Economic Empowerment: Ensure fair trade practices, financial literacy, and direct access to markets for artisans.

4. Promotion Strategies

• Website and Digital Presence:
• Launch a dedicated website for GAAG showcasing its mission, impact stories, and membership benefits.
• Use social media campaigns, video stories, and virtual exhibitions to highlight artisans’ work.
• Partnership with Influencers and Ambassadors: Engage well-known individuals in the sustainability and craftsmanship space to endorse GAAG and spread awareness.
• Global Events and Exhibitions:
• Organize events that highlight artisanal crafts, both physical and virtual. Collaborate with major art festivals, museums, and fashion weeks.
• Host webinars, panel discussions, and workshops that focus on artisan issues, sustainability, and business development.
• Public Relations Campaigns: Get media coverage in prominent outlets, focusing on the impact GAAG is making on livelihoods and sustainable fashion.
• Strategic Collaborations:
• Partner with global retail brands for special artisan collections.
• Collaborate with international development agencies like the UN or World Bank for support and credibility.
• Introduce “Artisan Certificates” to encourage transparency and fair trade.