The new normal after the pandemic has brought light to many issues which existed in brought daylight before, one of it is the unorganized sector of Indian Handicrafts and art communities which suffered due to the erratic drop in orders.
We all see the floating hashtags on social media, #VocalForLocal,#HandmadeWithLove,#Supportartisanbut what after that? Here are many ways you can support the same.
1.Support an organization that supports artisans.
There are already many existing organizations that are working on the revival of art and craft industry of India. You have the big corporations and the small studios both, working on putting the artisans on the map of India. So, reach out to those people in your city or locality and contribute while volunteering, with money or support.
2.Buy locally produced handicrafts
Every state in India in India has a handicraft or practice that is unique to their culture and tribe. Be it Pattachitra for people living in Orrisa, to Warlifor people in Maharashtra, Madhubani for people in Bihar, Pashmina for people in Jammu or Tussar for people in WestBengal. Our rural pockets are so rich in art communities that no part of India is bereft of its cultural gold mine
3.Spread the good word on social media
Most people today have a social media account, some more influential than others but influential, regardless. It’s imperative that we spread the good word about the handicraft store nearby or information about distinct art communities regardless. As simple as floating word around can help the potential customers, investors and volunteers chip in. Bonus: It costs you nothing
So do your little bit, let your small effort make the big leap in the handicraft history of India.Our founder, Megha Phansalkar started Tisser India with a similar thought process, what began than as a thought has today taken shape into a national acclaimed business of supporting livelihood of artisans
“I visit the rural areas regularly and have witnessed how rich is Indian rural community in traditional art. I live in urban Mumbai and see my friends wearing the handwoven saris and using the products to decorate the households. However, they purchase through the available shops and on a very high price. The real art and the people attached to the same are dying in extreme poverty hence want to create this unique network to support the art in with dignity”
