When our partner, Habba released a nation-wide campaign called ‘Handmade Dil Se’ supported by NDTV India via telethon and an assemble of filmmakers, designers, Handmade product entities and artisan representatives from PAN India, great opportunity for our artisans came about.
What was started a collaborative effort to bring back the business and artistic motivation post the push back caused by the pandemic, became a roaring success while touching the nerve of thousands for this
initiative. We received many orders, thus, more work for our artisans.