Session Report on 3-Day Entrepreneurship Training at Angaon, Bhiwandi
Conducted by Vruksh Ecosystem Foundation
for Tisser Artisans
In a 3-day entrepreneurship training of producer groups and 38 women artisans organized in the Angaon cluster of Maharashtra, an overview of PM Yuva Yojana and its impact was shared. The aim of this session was to educate them about their opportunities, operations of day-to-day which come into making of a successful rural entrepreneur. Through a combination of audio, visuals, and case studies to be received well by artisans.
Skilling is integral part of empowering. At Tisser India, we realize this imperative and prioritize the upskilling of our artisans for more promising and sustainable growth. Working alone does not cut it in the environment which is becoming competitive and increasingly digital, day by day.
In this 3-day workshop, conducted by Vruksh Ecosystem Foundation, was a starting session for what would follow an inclusive hand-holding for following 3 months. February, March and April of 2021.
Vruksh Ecosystem Foundation(VEF) is an Innovation, Incubation, Mentoring, Maker & Entrepreneurship Ecosystem. As a networked entity, Vruksh facilitates entrepreneurship development through conducting focussed programs vetted by global leaders and led by seasoned entrepreneurs.
Vruksh Ecosystem Foundation (VEF) has proved to be the facilitator of policy which is of utmost importance to our artisans in their journey of sustaining livelihood, Pradhan Mantri Yuva Yojana.
Pradhan Mantri YUVA Yojana is a flagship program of Ministry of Skill Development and Entrepreneurship (MSDE), Government of India, on entrepreneurship education and training. The Scheme aims entrepreneurship as an alternate career choice and enable sustained long-term mentoring support through the journey to potential and early stage entrepreneurs. This program is being implemented in 10 states across India. Vruksh Ecosystem Foundation is the Implementation partner for this program for Maharashtra State.
With the aim of making the beneficiaries of this program understand the implications and opportunities of the work they do, mentors from VEF ventured into a conversation of change.
1:00 PM – 2:30 PM Social Media Marketing, Using Online Tools.
2:30 PM – 3:00 PM Tea & Snacks Break
3:00 PM – 5:00 PM Product Shoot
All the sessions in the program were planned in accordance to introduce the women to the basis of educating them about business while knowing their cases to train them better in the following months.
The basic functions of the session were the following
Registering them on Udyog Aadhar and NIESBUD
Introducing them to PM Yuva Yojna and how it’s diverse and inclusive policies can help them.
Organizing them in a community to start a conversation about the individual skill set of each woman
Briefing them about Accounting and Boo keeping, Order Management, Basic Business Skills, Product Pricing and Social Media Marketing.
Making them introspect by planning in ‘Dream Documentation
Product showcase and Product shoot.
Pradhan Mantri Yuva Yojana (PMYY)
Pradhan Mantri YUVA Yojana (Yuva Udyamita Vikas Abhiyan) is a is a centrally sponsored Scheme on entrepreneurship education and training being implemented by the Ministry of Skill Development and Entrepreneurship, Government of India. One of the main deliverables of this scheme is to develop and deliver entrepreneurship education to all citizens free of charge through Massive Open On – line Courses (MOOCs) and other on – line programmes accessible through a Learning Management System (LMS) and Design an assessment and certification mechanism.
The purpose of PMYY was communicated to the women in their tongue. How do they benefit in the purpose of this scheme. Creating awareness of the same also helps the artisan understand their importance in the value chain.
While it is not necessary to see the whole ladder to make the first step it is important to lead your path. Thus, before the hands-on training the women were asked to let their intentions and expectations from their life in regard to business run wild with chart papers and color pens. With the help of moderators, the women imagined and sketched the kind of business they want to have, the work they want to do, the name they would give it and the ways in which they will promote it.
This really helped women foresee the business they will own someday, to tap into the potential and prospects. This also make them more receptive to the skills they will be learning in the sessions.
Registration of NIESBUD and Udyog Aadhar
The National Institute for Entrepreneurship and Small Business Development is an apex organisation under the Ministry of Skill Development and Entrepreneurship, Government of India engaged in Training, Consultancy, Research and Publication, in order to promote entrepreneurship. The women were registered on NIESBUD with the documentation help of the moderators. Women were also registered on Udyog Aadhar which help the women artisans in ways more than one.
For instance, fast resolution of disputes, collateral Free loans from bank, exclusive consideration for participating in international trade fair, concession on electricity bills, Increasing eligible loan limit for optimal reasons and protection against delay in payment and increasing loan eligibility limit from the amount of Rs. 25 lakh to Rs. 50 lakh.
Basic Business Skills
In this session of Basic Business skills beneficiaries were elementary concepts of business like procurement of resources or raw materials, selling proposition, leadership, problem solving, networking and coming up with a product that has a demand in the market.
These concepts were taught with local references so they retain the best. Examples of the nearby markets, producer communities were given. The agenda of making business seem simple and approachable was well achieved when women responded with the information of their locality.
Accounting and Book Keeping
In this session the concept of credit and debit was illustrated to them, which forms the basis of accounting and book keeping. They are not versed with the concept of documenting their expenses and earnings which does not encourage savings. Instead of big jargons, the concept of ‘hisaab’ was talked upon with examples from their life and day to day business which they interact with every day.
Though it is the oldest and most basic cycle of commerce, managing orders in a economy, it can be a surprisingly complex challenge. Basics of collection of processes and actions involved in the successful delivery of a product to a client. Considering that the value chains are shorter, the participants like the customer, artisan, middleman, retailer and delivery were discussed and their roles.
On interaction we found out that women who are already living in small communities are aware of the concept of feedback, review, positive and negative consumer experiences.
Most women who were attending the session did not own a business and thus the concept of how the price of the product is decided was completely new to them. In the colloquial terms, the basics were broken down with the concepts of Break-even price, profit margin, bulk selling/purchase and distribution channel of the product.
To illustrate this, case studies of real-life business were used of local vendors, the product, the pricing, the way they distributed and made profit/loss.
Social Media Marketing
In this day and age, social media has made selling simple. By providing a distribution base so large with little or no investment in making the offer. But this isn’t approachable for most women as majority of them do not have an account on social media. Thus, we approached a more doable form of internet marketing, via Whatsapp.
The basis of online marketing was illustrated through Whatsapp, broadcasting, making groups, using stories etc. More information will be shared in forthcoming counselling sessions where they would be taught how to make content and post it to promote their business.
Product Showcase and Shoot
In product showcase, women from different households and communities bought the products they made. Some were made in the course of the project WASEP, some were made by themselves. Apart from this a shoot also followed of their products for documentation purposes.
This session gave ample of floor to hold the conversations of different art and skill which different individuals practiced, proving the perfect closing to the workshop.
Tea & Snacks Break
This break was conducted every day, where women had the space to talk to each other and the mentors. This gave them space to wander and engage. Many women found interests in learning from each other. Lot of questions and discussions took place as they unwind with tea and snacks.
The attendees of the workshop were now registered on NIESBUD and Udyog Aadhar.
The attendees received a certification of attending the 3 day Enterpreneurship Program.
The attendees learnt how to market themselves on online media with their limited resources.
The attendees curated a business plan for themselves (In Dream Documentation Session)
The attendees learnt how to do basic book keeping for their expenses.