A Marathon for a Cause
On December 15, 2024, Inorbit Mall, Malad, Mumbai witnessed a vibrant celebration of women’s strength and health. Pinkathon 2024, an annual marathon exclusively for women, brought together thousands of participants to run for a cause. The event, a testament to the growing awareness of women’s health and fitness, was made even more special by the presence of renowned fitness icon, Milind Soman.
Tisser: Empowering Women Artisans
Tisser, a leading online gifting platform, proudly partnered with Pinkathon as the official gifting partner. By aligning with this empowering event, Tisser aimed to celebrate the spirit of women and promote sustainable, handcrafted gifts. The platform showcased a diverse range of products created by talented women artisans from across India, offering a unique blend of tradition and contemporary design.
A Collaborative Effort
A unique collaboration between Tisser and the Textile Committee of India further elevated the event. Staff members from the committee participated in the run, adorned in exquisite GI-tagged artsarees sourced from Tisser. This synergy not only highlighted the beauty and diversity of Indian textiles but also showcased the power of women support
Celebrity Presence
The presence of renowned fitness enthusiast and actor, Milind Soman, added a touch of glamour to the event. At the age of 59, Milind continues to inspire millions with his dedication to fitness and healthy living. His participation in Pinkathon further elevated the event’s significance and encouraged women to embrace a fit and active lifestyle.
Celebrating Women's Power
Pinkathon 2024 was more than just a race; it was a movement that empowered women to prioritize their health and well-being. With every step, participants celebrated their strength, resilience, and determination. The event successfully raised awareness about women’s health issues and encouraged a healthy lifestyle.
By partnering with Pinkathon, Tisser reiterated its commitment to empowering women and promoting sustainable, ethical practices. The event served as a platform to celebrate the achievements of women, both as athletes and as artisans. As the world continues to evolve, such initiatives play a crucial role in inspiring and uplifting women to reach their full potential.
