Samhita Foundation works on addressing the socio-economic platforms in India and scales the strength, experience, and knowledge to the respective vision of a ‘better normal’. The lockdown brought a slower motion of operations and business which the institution addressed. Samhita Foundation collaborated with Tisser India for the project ‘Revive’ in which the supply chain and communities will be revived in order to protect and rebuild livelihood.
Samhita is a coming-of-the-age organization that does not believe in the new normal but in a better normal with business responsibility and brand purpose. In this collaboration, Samhita came together with Tisser India to support the vulnerable stakeholders to recover from the Covid-19 crisis.
The lockdown had an impact on the business and the mobilization, production, and ease of business in the heart of the covid-19 pandemic in Maharashtra. An Initiative like the innovative solution of returnable grant for social change secures the change we want to bring in sustaining the livelihood of rural communities.
Commencing in 2021, this project aims at building the resilience of stakeholders like suppliers, retailers, contract workers, producers, and employees, strengthening the supply chain and addressing the livelihood crisis.
Based out of Ratnagiri and Raigad districts, large-scale women entrepreneurs and SHG (Self-help groups) women members depend on clay and pottery work to sustain their livelihood. Access to capacity building and working capital support is required to expand the business, enhance product quality, and diversification of products.
The objective is to train women artisans from peri-urban communities to match the growing demand for diverse work orders and make products that appeal to the consciousness of the urban customer. Investment in their skill building and asset/equipment purchase is also an important area of intervention to ensure that women entrepreneurs are well equipped to process the order as per the quality standards and in a timely manner.
The objective of the project is To support close to 400 women artisans associated with TISSER ARTISANS TRUST under the “REVIVE- Returnable Grant program for Pottery and Clay Cluster women cohort”.