Grassroots Regional Artisan Movement (HCL)

Grassroots Regional Artisan Movement (HCL)

Project Summary:

With the objective of strengthening the Handicraft Supply Chain and providing greater say of the Artisans/primary producers in the entire value chain, ‘My E-Haat‘ initiative is broadly categorized into Backward Integration and Forward Linkages. While Forward linkage will be taken care by HCL, backward linkages are critical to get the right kind of product through a structured supply chain. The need of the hour is to work on the entire value chain, through the Enterprise Development Model for Creative Cluster. Project has been implemented from April 2022 to March 2024. There are four main aspects of this: end-to-end cluster development, raising awareness around artisan and social cause, design/diversification intervention and digital-enabled interventions. The 3 identified cluster based out of Nagpur in-hub and Spoke model. The most important aspect is productizing these art forms into utility products. Create responsible community artisan groups who can handle the supply chain and generate revenue in the cluster through livelihood interventions. 

  • Project Overview
  • Name of the project: GRAM – Grassroots Regional  Artisan Movement  
  • Location (cluster or region): Chandrapur, Amaravati 
  • Project duration (start and end dates): April 22’ to March 24’ 
  • Key Activities:
  • List of main activities undertaken in the past year:  
  1. Skill development  
  2. Social media training  
  3. Design development and market linkage provision.
  4. Enterprise development 
  5.  Marketing and sales activities 
  • Collaborations or partnerships involved (with local groups, SHGs, corporates, etc.):  
  1. Amaravati: Kasturba Solar Khadi ,  
  2. Saksham Loksanchalit Sandhan Kendra, Amravati  
  • Roles & Responsibilities:
  • Assist in executing impact-driven projects across various domains such as craft development, digital literacy, and AI for artisans.
  • Conduct research, analyze data, and engage with artisan communities to support project implementation.
  • Contribute to marketing, outreach, and content creation to enhance visibility and awareness.
  • Work closely with industry experts and mentors to develop innovative solutions for artisan empowerment.
  • Collaborate with different teams to ensure smooth project execution and impact measurement.
  • Benefits
  • Gain hands-on experience in real-world social impact projects.
  • Work alongside experienced professionals and industry mentors.
  • Enhance skills in research, project management, and community engagement.
  • Contribute to meaningful initiatives that support artisan livelihoods.
  • Receive a certificate upon successful completion of the internship.
 

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