Project Overview
- Name of the project: Game
- Location (cluster or region): Mumbai, Pune
- Project duration (start and end dates): August 2025 to Jan 2026
Project Summary:
To increase the income levels of rural women entrepreneurs by building their business skills, digital knowledge, and market access — creating a successful model for women-led growth in rural India.
Key Activities:
- Entrepreneurship Training – Conducting workshops on business planning, financial literacy, and product costing to strengthen entrepreneurial skills.
- Branding & Packaging Sessions – Helping women improve product presentation, storytelling, and visual identity to attract wider audiences.
- Digital Literacy & Online Selling – Training artisans in using smartphones, digital payments (UPI), social media marketing, and e-commerce platforms.
- Compliance & Legal Awareness – Guiding entrepreneurs on business licenses, rental agreements, and regulatory requirements for smoother operations.
- Photography & Product Cataloging – Teaching photography basics and SKU creation for digital catalog uploads and online visibility.
- Market Linkages & Exhibitions – Organizing exhibitions, fairs, and B2B/B2C connect programs to expand sales and customer reach.
Impact:
- Economic Empowerment: Helping women entrepreneurs boost their income by connecting them to wider markets and sustainable business opportunities.
- Skill Development: Building entrepreneurial confidence through training in business, branding, digital literacy, and financial management.
- Market Access: Providing platforms for women to showcase their products and expand visibility through exhibitions and digital marketplaces.
- Social Impact : Creating community role models who inspire other women and promote inclusive, gender-equal growth.
- Sustainability: Encouraging eco-friendly practices and financial independence for long-term entrepreneurial success.
Expected Outcomes:
- Increased Income Levels – Women entrepreneurs achieve a 25–50% rise in income through better market access and business skills.
- Enhanced Entrepreneurial Skills – Over 80% of participants gain practical knowledge in branding, digital marketing, financial literacy, and compliance.
- Expanded Market Reach – Women-led enterprises enter regional, national, and online markets through exhibitions and e-commerce integration.
- Digital Inclusion – Rural women adopt digital tools for payments, online selling, and customer engagement, reducing dependency on intermediaries.
- Sustainable Livelihoods – Establishment of self-sustaining micro-enterprises that contribute to long-term community development.
