Name of the project:
Game (Collaborative Women Entrepreneurship Training Program – WEE Initiative)
Location (cluster or region):
Mumbai, Pune (Maharashtra – including cluster areas like Bhiwandi, Mulshi, Bhivpuri)
Project duration (start and end dates):
August 2025 to January 2026
Project Overview
The Collaborative Women Entrepreneurship Training Program (GAME – WEE Initiative) is designed to empower women artisans from low-income communities by enhancing their skills, improving market access, and enabling sustainable livelihoods. The program focuses on transforming traditional craftsmanship into viable business opportunities through structured training, digital inclusion, and market linkages.
Key Activities
- Conducting need assessment and baseline studies
- Product development and production training (jewellery, handloom, block printing, etc.)
- Business, financial literacy, and compliance training
- Packaging, branding, and storytelling workshops
- Digital literacy training and onboarding on platforms like Flipkart and ONDC
- Organizing exhibitions and sales events for market exposure
Project Summary
This project is implemented across Maharashtra (Thane, Mumbai, Pune, and Raigad) using a cluster-based approach. It targets 351 women artisans, providing them with technical training, business knowledge, and digital exposure. The initiative follows a multi-phase implementation plan, covering need assessment, skill development, market linkage, and digital onboarding to ensure long-term impact and sustainability.
Expected Outcomes
- Strengthened technical and entrepreneurial skills among women artisans
- Improved product quality aligned with market demand
- Increased income generation opportunities
- Greater financial and business awareness
- Enhanced digital inclusion and online market participation
- Long-term sustainable livelihood creation and empowerment of women
Impact
- 97% of participants reported significant improvement in skills
- Increased income through exhibitions and online platforms
- Enhanced confidence and decision-making abilities among women
- Improved product quality and market readiness
- Strong digital adoption enabling access to wider markets
- Promotion of sustainable livelihoods and women empowerment
Training
Product Development & Production Training
The product development and production training sessions were designed as intensive, hands-on interventions aimed at transforming existing craft skills into structured, market-ready production capabilities. These sessions focused on strengthening both technical proficiency and creative application, ensuring that women participants could produce high-quality, consistent, and commercially viable products across identified trades such as jewellery making, block printing, handloom weaving, tie and dye, and denim patchwork.
